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The sexism that has prevented girls from competing in sports has also prevented women from becoming youth coaches. In March, Nike launched Coaching HER in a partnership with the University of Minnesota's Tucker Center for Research on Girls & Women in Sport. Fry co-founded the Strong Girls program at the University of Kansas, where young girls are assigned a female college student as their mentor. She says this approach isn't only benefit to girls, but extends to youth athletes of all genders, and female coaches as well. Nike's 20,000 female coach goal Nike is one of the few major companies directly addressing this issue.

Persons: John Donahoe, Mary Fry, Jen Welter, it's, Welter, Vanessa Garcia, Brito, Billie Jean King, Fry, Alison Oliver, … it'd, Kate Mcshane, Christina Collins, Collins, Bob Iger, Florida Governor Ron DeSantis, Donahoe, It's Organizations: Portland Press Herald, Nike, University of Kansas, Aspen Institute's, Olympic, University of Minnesota's, Center for Research, Girls, Sport, Aspen Institute, Tucker Center, Sports Foundation, Youth Sport, Women's Sports Foundation, Getty, Manhattanville College, Target, Disney, Bank of America, CNBC, Summit, Florida Governor Locations: Aspen, London, Hackney, Westchester County, Santa Barbara , California

☆ Division I university cheerleaders refuse to perform at basketball game after getting ignored on 'Women in Sports Day'
▼ + stars: | 2023-02-03 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

St. John's University is receiving backlash for an Instagram post shared on Women in Sports Day. In response, Red Storm cheerleaders refused to perform at Wednesday's game against Seton Hall, reports say. St. John's followers and alumni shared their outrage over the perceived snubbing in the comments of the post. The official St. John's cheer team Instagram account made its own post recognizing the female cheerleaders for Women in Sports Day. St. John's University values the active and dedicated contributions made by all our students especially our student-athletes," the statement said.

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

☆ No slowing down for American Meyers Taylor after dazzling Olympics
▼ + stars: | 2022-10-10 | by ( Amy Tennery | ) www.reuters.com time to read: +2 min

2022 Beijing Olympics - Victory Ceremony - Bobsleigh - Women's Monobob - National Sliding Centre, Beijing, China - February 14, 2022. Elana Meyers Taylor of the United States celebrates on the podium with her silver medal. But the lion-hearted Meyers Taylor, who is taking time off as she is pregnant with her second child, is ready for more next year. Register now for FREE unlimited access to Reuters.com Register"I will go back to competing afterwards," Meyers Taylor told Reuters. Asked if she would take on a role in the in 2030, Meyers Taylor chuckled and said: "The problem is in 2030, I think I could still probably be competitive."

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